Is This Stock Good?

Rule #1 investing analysis — enter a ticker to get started

About this Company

Enter a ticker symbol above to analyze a stock.

Moat

Big Five Growth Rates (%)
Max 5 year 3 year 1 year
ROIC (%) - - - -
EPS Growth - - - -
Sales Growth - - - -
Equity Growth - - - -
Cash Growth - - - -

ⓘ About this metric

Return on Invested Capital (ROIC)

The most important of the Big Five. Measures how efficiently management turns capital into profit. A consistent ROIC ≥ 10% over many years is the clearest signal of a durable competitive advantage — a moat worth protecting. Calculated using NOPAT divided by invested capital (Total Assets − Accounts Payable).

Formula NOPAT ÷ Invested Capital × 100
Earnings Per Share (EPS) Growth

The CAGR of diluted earnings per share. Growing EPS means the business is compounding real profit for shareholders over time. Target ≥ 10% per year.

Formula CAGR of Diluted EPS
Sales Growth

Revenue growth per share — confirming the company is winning more customers without diluting shareholders. Consistent growth supports the earnings story. Target ≥ 10% per year.

Formula CAGR of Total Revenue ÷ Shares Outstanding
Equity Growth (BVPS)

The CAGR of book value per share — net assets per share after all liabilities. Steady growth in BVPS shows the company is accumulating intrinsic value year over year. Target ≥ 10% per year.

Formula CAGR of Stockholders Equity ÷ Shares Outstanding
Free Cash Flow (FCF) Growth

The CAGR of free cash flow per share — what's left after running the business and maintaining its assets. This is the cash an owner actually takes home. Growing FCF per share is one of the clearest signs of a healthy, self-funding business. Target ≥ 10% per year.

Formula CAGR of (Operating Cash Flow − Capex) ÷ Shares

Management

Debt / Equity Ratio -
Total Debt -
Free Cash Flow -
Debt Payoff Time -

ⓘ About this metric

Debt / Equity (D/E) Ratio

Compares total debt to shareholder equity. A lower ratio means the company relies less on borrowed money. Rule of thumb: below 0.5 is conservative; above 1.0 warrants scrutiny.

Formula Total Debt ÷ Stockholders Equity
Total Debt

Long-term debt from the most recent balance sheet. High debt is not always a red flag — what matters is whether the business can comfortably service it from its free cash flow. See Debt Payoff Time below.

Free Cash Flow (FCF)

Cash generated by the business after all operating costs and capital expenditures. This is the money available to pay down debt, return to shareholders, or reinvest for growth. Shown as the most recent annual figure.

Formula Operating Cash Flow − Capital Expenditures
Debt Payoff Time

How many years the company would need — at its current FCF — to retire all long-term debt. Phil Town's guideline: ≤ 3 years is healthy; above 3 requires justification. Rule #1 Investing, chapter 7.

Formula Total Debt ÷ Annual FCF

Margin of Safety

Rule #1 Valuation
Sticker Price
-
Margin of Safety
-
Current Price
-

ⓘ About this metric

Sticker Price

The estimated fair value of the stock today. Projects future EPS using the expected growth rate and a conservative future P/E, then discounts that future value back to the present at 15% per year over 10 years. Rule #1 Investing, chapter 9.

Formula EPS × (1 + g)^10 × P/E ÷ (1.15)^10
Margin of Safety (MOS) Price

The buy price that gives a 50% cushion below the sticker price. This protects against estimation errors and unforeseen risks. Rule #1: never pay more than the MOS price for a stock you intend to hold long-term.

Formula Sticker Price ÷ 2
Current Price

The live market price. Compare it to the MOS price — if current price is below MOS, the stock may be on sale. If it's above the sticker price, the market may already be pricing in future growth.

Payback Time

-
years to recover market cap

ⓘ About this metric

Payback Time

The number of years for the company's cumulative growing net income to repay the current market cap in full. A simple sanity check on price: you're asking how long the business would take to earn back what you're paying for it. Developed by Phil Town in Payback Time.

Target ≤ 8 years (≤ 6 is strong)
Formula Years until ∑ Net Income (at projected growth rate) = Market Cap

Ten Cap Price

-
10× free cash flow per share

ⓘ About this metric

Ten Cap Price

The price at which you'd be paying exactly 10× the annual FCF per share — equivalent to a 10% annual cash return on your investment from day one, assuming no growth. If the current price is at or below Ten Cap, you're buying the business's owner earnings at a compelling price. From Invested by Danielle Town.

Formula 10 × FCF per share

Market Cap

Average Volume -
Max Shares to Hold (1% of volume) -

ⓘ About this metric

Average Daily Volume

Average number of shares traded per day. Phil Town's guideline: at least 500,000 shares/day (1,000,000 if price is under $1). This ensures you can enter and exit a full position within a single trading day without moving the market.

Max Shares to Hold

The maximum position size that keeps your trade under 1% of average daily dollar volume. Owning more than 1% of a day's trading means you'd need multiple days to exit — creating price impact and execution risk. Rule #1 Investing, chapter 15.

Formula 1% × Average Daily Volume

This site is intended for personal investing use and should be used at your own discretion. There are never any guarantees in investing — please use your best judgement when researching stocks. Calculations are derived from the Rule #1 investing book by Phil Town. Full disclaimer →